a lost cell phone and turned it into a ces success story like no other. >>> one year ago, laurie pennic, mother of three, and an entrepreneur with what she knew was a great idea was packing her bags to go to the consumer electronics show, or ces for the very first time. >> i love technology and love gadgets, so i would watch it every year and think, that would be so incredible to get to go to ces. just a few months before, laurie had an oprah-induced epiphany while she was on the treadmill. >> one of my girlfriends called me and said her husband had lost another iphone. and i started thinking, there's got to be a way -- >> with help from her husband, laurie's aha moment moved from inspiration to business. >> everybody said, do you know how large the market is for something like this? this is a global business you're talking about. and so when i got over that shock, we started to concentrate on what it would take. >> in that moment, the zomm was born, named for zachary, olivia and madison's mom. the concept was a simple wireless leash, to help locate those impossible-to-find cell phones.